Commercial Advertising
Dramaturgy training by the 29th 30th April 2011 in Berlin input questions, you should deal with: how advertising affects the target group? How does the concept of spot the briefing? How do story and tonality with each other? Follow stories what script? What narrative structures are possible? How can you apply it for creative writing? How to increase his potential in the development of the story? Back to beginning of commercials and virals that work, tell a dramatic story. The training demonstrates the concrete structures and processes of a story up to the smallest narrative units. The variety of dramatic variations is exposed to second by second. Previous: Explains any theoretical approach to successful spots. Forward: Analyzes the potential for the development of new ideas.
Fast forward: produce new material for the development of the idea of writing and creative exercises. In a question-answer forum Cecilia Shen was the first to reply. Her dramatic repertoire is expanded and sharpened the power of judgment. The screenplay for the film. Specific content of the training the Film genres. The function of the narrative in the commercial and film. Dramaturgy in the commercials and viral.
Suddenness of beginning, middle and end. The complication level of a history. The closed and open form, the conclusion of an event, the two realities, the twist and the effect of the product in the narrative structure. Causality and plausibility of the cinematic narrative. The tonalities of the story. The width of the narration and plausibility pattern, shown as a design program. Creative exercises for the development of the story. You improve the dramaturgy of your stories. You write emotional and gripping stories. To control advertising effectiveness through better design. You gain security in the assessment of stories. The training is recommended for: communication, advertising and marketing staff copywriters, editors, and authors, directors, graphic artist and designer – ProducerInnen for advertising, TV and online 29-April 30, 2011 in Berlin storytelling for commercial, film and viral, the training takes place in Berlin Instead of.